Advertising on television is considered one of the most effective ways to promote goods and services. The main psychological aspect of television advertising is the use of a variety of methods to influence the audience. Unlike other forms of advertising, such as print or radio advertising, television advertising has a unique tool — dynamic visual images, which are a powerful means of influence.Television advertising can not only show a product or service, but also demonstrate the process of its creation and functioning, presenting what may be invisible to the average observer.